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  • Winners Announced!

What is MediaMarkt Startup Challenge?

We want to change the world of Retail! Being a global leader in the sector, we admit that this change can be achieved together with startups through cultural transformation and digitalization.

MediaMarkt Startup Challenge brings together entrepreneurs, who are shaping technologies of the future today, and the retail world. We are driven by the aim to enrich customer experience; we endeavor to boost the most innovative solutions and
ideas in the retail sector.

Areas of Interest What we are looking for?

Innovative ideas and practices that will make a difference in the future retail experience.

Perakende Satış Teknolojileri

Retail Sales Technologies

Solutions to transform the decision-making process of the customer online and in physical stores, bringing more exciting technological experience.

After-Sales Technologies

Solutions to enhance customer experience and increase customer satisfaction after sales in MediaMarkt stores.

Corporate Digitalization Process

Solutions to improve the efficiency of sales teams and staff and streamline all kind of business processes.



Perakende Satış Teknolojileri

Chance to participate in the Retailtech Hub program in Munich

An innovation platform for startups with clear focus on a piloting-fast-track with corporate partners

The opportunity to be included in the entrepreneur network of Plug and Play, one of Silicon Valley’s most active investors.

The opportunity to present at Retail Technologies Conference in Istanbul, October 1.

Your business model in MediaMarkt stores in Turkey

Your business model in Tekzen stores in Turkey

Chance to pitch for Chain Stores Association Members

The opportunity to present at Retail Technologies Conference in Istanbul, October 1.

Chance to pilot in MediaMarkt stores in Turkey

Chance to pilot in Tekzen stores in Turkey

The opportunity to present at Retail Technologies Conference in Istanbul, October 1.

Jury Members

Yenal Gökyıldırım graduated from Yıldız Technical University, Department of Mechanical Engineering in 1990. Until he started to work in MediaMarkt, he worked as a manager in various companies like Philips Electronics, Dogan Online, LC Waikiki. In 2015, he joined the Executive Committee as MediaMarkt Turkey CEO and in 2018, he was assigned as MediaMarktSaturn Retail Group’s Extended Executive Board Member and as Vice President of Operations Region East who is responsible from Greece, Sweden and Turkey. Besides he became CEO of MediaMarkt Greece, he also continues his role as CEO of MediaMarkt Turkey.

Yenal Gökyıldırım

MediaMarktSaturn Retail Group’s EVP, CEO of MediaMarkt Greece and Turkey

Martin Wild founded the online electronic store Home of Hardware ( in 1997 at the age of 18 and sold it a decade later to Premiere. Since 2011 he had been in the management of MediaMarktSaturn such as Vice President Multichannel, he handled the launch of, his subsequent positions including CEO of redcoon. From 2014 until 2018, in his role as Chief Digital Officer, he headed the digital strategy and transformation of the entire MediaMarktSaturn Retail Group. As one of the pioneers of digital retail, he was included in Handelsbaltt’s list of the 100 smartest people in Germany. Also he is editor and author of the book “Digitization in Retail: Business Models, Trends and Best Practice”. He is the Chief Innovation Officer (CINO) of MediaMarktSaturn Retail Group since January 2018.

Martin Wild

Chief Innovation Officer of MediaMarktSaturn Retail Group

Sonja Moosburger is COO of MediaMarktSaturn N3XT, a subsidiary of the biggest consumer electronics retailer in Europe with brands like MediaMarkt and Saturn. Since 2014 Sonja is testing new technologies such as robots and instore navigation with her team. She is also involved in the digitization of business models and processes as well as the related opportunities for the MediaMarktSaturn Group. Sonja worked in digitization and retail even before joining the MediaMarktSaturn Group. With a graduation in business administration specializing in retail, her previous positions include management consultant at IBM Germany, where she focused on strategy consulting.

Sonja Moosburger

COO of MediaMarktSaturn N3XT

Murat Gigin graduated from University of Bradford Department of Civil Engineering in 1974. He started his career at Tekfen İnşaat as a civil engineer and he worked as a coordinator for various international projects. Then, he became General Manager of Tekfen İnşaat, Board Member of Tekfen Taahhüt Group and Tekfen Holding companies. Also he had lots of important roles in Tekfen Group companies. Since 2015, he became CEO of Tekfen Holding. Gigin is also Vice Chairman of ANG Yatırım Holding A.Ş. In the past, Gigin worked for non-governmental organizations and he is still Board of Trustees member, KMD(Kategori Mağazacılığı Derneği), EDRA(European DIY – Retail Association) and GHIN(Global Home Improvement Network) Board member.

Murat Gigin

CEO of Tekfen Holding

Salih Zeki Sarıdanişmet graduated from Department Radio, TV and Cinema of Istanbul University. He started to work as a journalist in IHA news agency. During 1996 -2000 he created news and operation department in IHA while becoming a News Editor-in-Chief. In 2000 he managed DHA’s (Dogan News Agency) journalist group during operation of war in Afghanistan. In 2004 Sarıdanişmet started new position in DHA’s Washington DC office; creating own production studio. In 2015 he was appointed as a Head of Turkic States News Department in Anadolu News Agency, Turkey’s biggest news agency. Starting from 2016, he started new initiative with DHA creating New Media and Projects department as a Director. Sarıdanişmet was appointed as DHA General Director in 2018.

Salih Zeki Sarıdanişmet

General Director of Demirören Medya

Dr. Fatoş Karahasan is giving classes for Marketing Communication and Digital Marketing in Istanbul Bilgi University. For 14 years, she had been a manager for international advertising companies, then now she is part of ad agency competitons, product launches, product strategies and researching projects as management consultant of national and international companies. Karahasan does speeches about marketing, communication and management. She translated two different books about advertising and political marketing into Turkish. Beside the books she contributed like “Siyasetin Pazarlaması”, she wrote four different books named “Vasat Reklamdan Nasıl Kurtulunur?”, “Taşlar yerinden Oynarken, Dijital Pazarlamanın Kuralları” , “Akla ve Kalbe Giden İletişim Yolları” and “Açılın Gençler Geliyor”. Also she is a columnist in Dünya, Start Up and

Fatoş Karahasan

Ph.D Writer, Consultant, Educator in Bilgi University

Münir Kundakçı graduated from Boğaziçi University, Department of Electrical Engineering. He worked for Siemens Business Services as Business Development Manager. During his tenure, he signed the largest IT Outsourcing deal of the time, initiated off-shoring services via a global contract, and established an 1,500 people strong outsourcing business. In 2006, Kundakçı joined Microsoft Turkey as Small Midmarket Solutions and Partners Director where he quadrupled the business in 6 years. In 2012 Kundakçı moved to Microsoft South Africa and established the largest Small and Midmarket cloud business of the region. Then, he became the Hosting and Managed Services Providers Director for Microsoft Middle East and Africa, worked with hybrid cloud partners. Since 2018 he is the Marketing and Operations Director of Microsoft Turkey.

Münir Kundakçı

Marketing and Operations Director of Microsoft Turkey

Kaan Akin, an entrepreneur, founded and managed more than 20 startups. Since 2015 founded Hackquarters, startup accelerator and corporate innovation Launchpad. Before starting Hackquarters launched bunch of products at Yandex, managed digital media at PepsiCo. Kaan is a founding partner at TRAngels Angel Investment Network.Now working with more than 40 leading multinational companies; and having more than 150 startups in a daily agenda. With Workup by Is Bank being a 2nd best accelerator in Turkey in 2017, Hackquarters Founder Akin is now a guest speaker at the major global events like SXSW; Germany Investment Summit, Innovatours and other international events; and fellow at Young Transatlantic Innovative Leaders Initiative of German Marshal Fund of United States.

Kaan Akin

Hackquarters Founder and CEO


09:00 - 10:00
Opening Remarks

10:00 - 12:00
Startup Presentations and Q&A Session

12:00 - 13:30
Lunch and Networking

13:40 - 14:00
Keynote: Innovate or Die. The Future of Retail.

14:00 - 15:00
Award Ceremony & Closing Remarks


MediaMarkt Turkey & MediaMarkt Greece

MediaMarkt, an affiliate of MediaMarktSaturn Retail Group with a 50-year history, more than 65,000 employees and more than 1000 stores in 14 countries as well as an average of 2.2 billion visitors a year, is the number 1 electronic retailer of Europe. Presenting the world brands with the German specialization and quality service approach, MediaMarkt Turkey has a total of 72 stores + 1 e-shop in Turkey since 2007. MediaMarkt Greece has a total of 12 stores + 1 e-shop and is operating in Greece since 2005.

For more information, please visit us at: MediaMarkt Turkey (, MediaMarkt Greece (

Retailtech Hub

The Retailtech Hub is an accelerator platform founded by the MediaMarktSaturn Retail Group in cooperation with the Plug and Play Tech Center from Silicon Valley. The main aim is to offer participating startups the chance to carry out a pilot project with one of the partner companies, which include in addition to MediaMarkt and Saturn also the Schwarz Group (Lidl and Kaufland) and Aachener Grundvermögen.

For more information, please visit us at:


With 100% domestic capital and offering services in the retail sector for 24 years without any break, Tekzen is the most widespreadHome Development Retailer. Tekzen continues its activities today in 59 provinces with 138 stores. Tekzen offers its customers a spacious and comfortable shopping atmosphere with a total sales area of +245 thousand m2 in Turkey. It maintains its feature of being the first domestic brand in the sector that has extended its operations to abroad with the stores opened in Romania and Cyprus. It is also the only member of EDRA (European DIY Retail Association) and GHIN (Global Home Improvement Network), which are among the most prestigious global organizations of the sector, from Turkey. Having launched its online in 2006, Tekzen currently ships the full range of 250 thousand products to every part of Turkey through the fastest and most reliable ways. is visited by 6 million users in monthly average. Closely monitoring new trends in digital marketing, Tekzen strives to deliver maximum customer satisfaction through every channel, including its mobile web site, applications compatible with Android and IOS and its after-sales support services.

For more information, please visit us at:

Hackquarters | Startup Accelerator

Hackquarters is a startup accelerator launchpad and a corporate innovation partner. Hackquarters is a right place for you, if you want to make a change and build a next great thing on the internet. If you believe that you can rock the world, join Hackquarters family.

For further information: