5 Must-Have Applications and Services For Startups

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Start-ups and small businesses often maintain a group of less than 10 people to manage the entire business. This is when these 5 applications come in handy. If you’re interested in finding out how you can be effective at what you do and spend less time on things that don’t bring value to you or your business, then read on because this article is for you.

Trello

Trello is an application that is available for free. It can be accessed through the web or your Android or iPhone. Trello lets you keep tasks and projects organized. If you’re handling a small group of people, Trello helps you assign tasks and monitor deadlines. You can attach files, add a checklist and view all project developments at a glance. Since it is accessible via phone, it helps you stay updated regardless of where you are. Any updates can also be shared in real time. Say goodbye to unnecessary progress related meetings that take up most of your time.

Slack

Slack is an application that lets you chat and send private or direct messages. It’s also available for free, can be used from a web browser or from your Android or iPhone. If you’re working on different projects, you can easily create channels and send/receive chats simultaneously throughout the day. What’s even better is that it integrates with applications you might already use such as Google Drive and Trello. Everything is searchable in Slack which makes communication a lot easier.

HelloSign

When you manage a business, you’ll be surprised with the number of documents you will need to sign on throughout the week. Imagine loads of paperwork filing on top of your desk and the time it’ll take to go through each document to sign, scan and then send back to the sender. HelloSign helps you out by letting you create an electronic signature. There’s no need to download and print any files, no need to leave Gmail, and take less than 30 seconds to complete.

Zapier

Zapier is all about automation. Avoid having to do the same things time and time again. Zapier connects with apps that you normally use and allows you to create triggers that would initiate the start of a workflow. With just a few clicks, you can create workflows that happen automatically once set up. It links your systems together, removes redundancy and drives efficiency in your everyday tasks.

Google Drive

Did you just finish a report you’ve worked on for 3 hours but then clicked on exit without saving the document? It happens to almost everyone. You won’t have to worry about a thing when you have Google Drive in place. Google Drive lets you work with spreadsheets, slides or documents. It saves files in real time so you don’t need to worry if you’ve accidentally closed a file without saving. Everything is accessible from a cloud service so never worry about forgetting where you’ve saved files again.

Running a business is not a walk in the park. Make use of your time wisely and take advantage of tools such as these 5 applications to make your life easier. Work smart and take control.

7 startup pitch decks from time when they were not huge

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You have probably heard of LinkedIn, YouTube and Foursquare. Their founders were hungry entrepreneurs like you once, who were trying to get investment for their ideas.

Here are some great examples on their pitch decks before they got big.

LinkedIn (from 2004)

YouTube (from 2005)

Foursquare (from 2009)

AirBnB (from 2009)

Tinder (from 2012)

BuzzFeed (from 2008)

Buffer (from 2011)

You can find many more pitch decks at Source: Attach.io

 

10 weird startup ideas that failed miserably

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Hackquarters is (mostly) about providing people or corporations with experience. When we are mentoring a startup or an entrepreneur, we tell them about our or our friends’ past experiences that may light the way for a new idea. The best examples are usually bad experiences we had or witnessed. In his famous book, The Picture of Dorian Gray, Oscar Wilde wrote: Experience is merely the name men gave to their mistakes. And (I think) that quote was a keystone for Fuckup Nights, which is a global movement and event series that shares stories of professional failure.

People learn from mistakes, even if it is not your own mistake. So here are some great examples of how NOT TO create a startup.

Washboard

Of course, there are some great examples that create their own problem to solve or re-invent our habits. But most of the time, startups provide solutions to common problems. But Washboard was trying to impose a problem that doesn’t exist: Quarters for laundry machines. Washboard was a service that delivers quarters to their customers on a monthly subscription basis. But the thing is they were sending $20 worth of quarters for $27. Washboard even had the “honor” to be named Worst Startup Ever by Washington Times.

They lasted just one week, and had “more than 10” customers.

Lesson to be learned: If your service is not value for money, it is destined to die.

No More Woof!

In the startup world, it is common to hear promises on non-existent technologies. Most common examples we hear about are on renewable energy. Time to time, entrepreneurs come to meet us and tell us about their “great” ideas about green energy, yet most of the time, the technology that they dream about does not exist. The same thing applies to No More Woof, which promised to be the first device to translate animal thoughts into human language and got backed on Indiegogo.

There was one huge problem with No More Woof: The technology wasn’t there yet. They promised their backers to deliver the project, even if it is well off schedule. But current EEG technology is not capable of telling what exactly a person or an animal thinks. Recently there has been some wearable devices on the market, but they are also on crawling stages.

Lesson to be learned: Don’t make promises on technology that you don’t have yet.

Grovio

Smart homes and smart cities are some sexy keywords for a new startup, and they have been in our lives for almost a decade. Even if the idea behind most of new technology sounds good, some of them are destined to be in sci-fi movies for now.

Grovio is a “smart” device, using specialized sensors, it automatically waters and monitors your plants in real time. It has a 1600 ml water tank that is said to be enough for up to 3 plants and 45 days. And that water tank is probably useful for small, tabletop plants that some people love to have on their desks. Even if it sounds “why not”, they were backed less than 20% of their goal on Kickstarter.

Lesson to be learned: People prefer some things to be done manually. Don’t try to force technology in every aspect of our lives.

Dog PC

I used to have a dog of my own, that I spent 15 years of my life together. And she was never into technology. Yeah, sometimes she got angry because I was paying attention to my phone, rather than petting her. But I never noticed her watching TV. There are some videos on YouTube that show cute doggies playing games on tablets, but that does not showcase a problem to be solved in my opinion.

Dog PC, which was on TechCruch Disrupt 2016, is a Dog PC (as you can guess). Dog PC “helps your dog achieve their dream”, as stated in the company’s rollup at Disrupt. What is the name of the company? Tesla. Not “the” Tesla, but Tesla that produces state-of-art dog houses with latest available technology.

Tesla promises to solve the loneliness problem of dogs with a PC that has games to play all day. As a gamer myself, I would not recommend showing the wonders of PC gaming to any dog, because I’m sure he will stop playing with humans (for a while at least).

Lesson to be learned: Do your market research thoroughly before your production. (And I want my pet to play with me, not with a PC)

Agester

I couldn’t even find a proper screenshot for Agester. The one you are looking at is from Wayback Machine and its mostly non-functional. But the “legacy” of Agester remains to this day.

Agester was a service, that lets you upload your photos and after moderation your photos get published on the service. Then comes the tricky part that you let people guess your age. The idea was to get feedback to learn that you are hot or not for your age. If I was a teenager, that wants to hear “Wow, you look like you are 25” from the girls on my radar and all I get was “You look like 14”, that would probably lower my spirits. And if I was a fit woman in her late 40’s and hear “You look like 54”, I would never open that web page again.

There were some social media elements like befriending with users, but most people couldn’t find what they were looking for. Service died eventually.

Lesson to be learned: Get feedback on your product, especially negative feedback to see your weaknesses. But you don’t need to give negative feedback to your customers, that make them feel bad.

Fashism

You were probably expecting a swastika on a service called Fashism. Or if you somehow got fashion relevance from “fash” part, you probably were still thinking something to do with Nazis. Guess what? Nobody from the team of Fashism thought about that. Also another fun fact: Ashton Kutcher invested in Fashism.

Fashism was a service that you get feedback on your fashion choices from the community (which are normal people, mostly). Majority of the users were US teenagers who were looking for feedback on their clothes for school (also who probably had no clue on what fascism means, like the founders). But Fashism worked smoothly between 2010 and 2012, and even had enough funding to pivot to e-commerce.

Lesson to be learned: Use common-sense while you name your startup or product.

Outbox

Digital Transformation always reminds me of OCR (Optical Character Recognition) software, which is great at transforming old-school documents into editable text files. But as a term, Digital Transformation means a lot more, especially for traditional companies. What Outbox does is to turn our physical mailboxes into digital ones, by sending people to homes to get mails from mailboxes. They described themselves as “recreating the US Postal Service”.

First of all, people getting mail from your physical mailboxes and opening them (even if it is to send them to you digitally) is a great privacy concern for most people. Also, on average a mail gets delivered to you in 3 days and Outbox adds at least 3 more days to that. Last but not least, people driving to your house and back increases carbon emission.

Most of us are trying to kill physical mailing by choosing to get digital bills for everything. The main reason for that is to be more efficient for both ourselves and our planet. Outbox did exactly the opposite of that.

Lesson to be learned: Make life more efficient for people, not the other way around. Also, people care more and more everyday about their privacy.

BlackMailed

If you are a netizen, you probably wandered in deep web a few times out of curiosity. But on our regular web, illegal stuff gets busted usually. Blackmailed (currently a porn website, as you can guess) used to be a service where you can blackmail people for money. You post photos or videos on the service and photos got revealed daily if the target doesn’t pay up.

Blackmailed was a joke, a real joke. Probably the website never ever existed, but the legend says that it was a real project and the founders got arrested even before the service goes live.

Lesson to be learned: A legal consultant will always be handy. (And Tor is there for a reason)

iSmell

Steve Jobs got all of us into that “i” madness with iPads, iPhones and iSmell, but iSmell has nothing to do with Apple. Sounding and looking like it is a gadget from a South Park episode, iSmell is a device that emitted more than 100 different scents after being plugged into a PC. When user clicks on a website or opens an email, iSmell sends out the related odor.

Investors were very interested in the device, as it raised more than 20 million USD, yet the customers thought it was useless. Even if the technology was unrelated, in the late fifties and early sixties, in fact, during the screening of some films, such as the famous case of Scent of Mystery, cinemas were sprayed with perfumes to implement the visual experience with that smell. The attempts failed because you got the opposite effect: the audience was even bothered by it.

Lesson to be learned: A nice idea is not always a useful one. And always learn from previous mistakes, like the ones in this article.

Bonus: I Am Rich

There are loads of useless apps on every app store, on every platform. But most of them get eliminated by the algorithms that the platform uses, regarding user votes, comments, download numbers etc. As free apps are the ones that get most downloads, most of those apps are also free. But there was one legendary app, that was sold for $999, which is the maximum amount allowed by Apple.

I Am Rich” was an app (or a bait, whichever you choose) that promises nothing, but reportedly 8 morons bought it on the first and only day, only to see the screen only contains a glowing red gem and an icon that, when pressed, displays the following mantra in large text: I am rich, I deserv (yeap, typo) it, I am good, healthy & successful.

After being published on 5th of August 2008, Apple took down the app on 6th of August. In one day, developer of the app Armin Heinrich earned $5600 and Apple earned $2400.

The next year, Heinrich released I Am Rich LE. Priced at $9.99, the new app has several new features (including a calculator, “help system” and the “famous mantra without the spelling mistakes.”) to meet Apple’s requirement that apps have “definable content”. A year later, Google Play and Windows Phone Marketplace also got the same app from different developers.

Lesson to be learned: Don’t be these guys; neither the creators nor the buyers.

Build a Stellar Personal Brand with .TECH Domains

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The word ‘brand’ has long been associated with multinational corporations and lifestyle products. But in the connected world of technology and social media, every individual is a brand. So, how do you go about building an impressive personal brand that will stand the test of time? Well, that’s what you are about to find out.

When it comes to building a personal brand, most people think of it in terms of numbers, such as Twitter and Instagram followers, Facebook likes, YouTube subscribers. Etc. However, a truly meaningful personal brand isn’t about the numbers as much as it is about being memorable and relevant in your niche. This means that creating a personal brand for tech professionals should focus on infusing relevant expertise and thought leadership that resonates with the tech industry.

The road to successful personal branding begins with creating a brandable online presence that is consistent everywhere. For tech professionals, this translates into choosing the same username that can become their identity across platforms such as GitHub, Stack Overflow, Twitter, Blog, Website, etc. For example, datulab.TECH is a personal website owned by David who is better known as DatulabTech on Twitter, Instagram and Youtube with 7k+ subscribers. The very first line on his website says, “You may know me as Datulab Tech from YouTube or somewhere else on the internet.” This is a powerful statement which indicates an all encompassing personal brand of a tech professional. David has used his username DatulabTech to be his website address too by choosing a .TECH domain. This has helped him bring in consistency on every platform.

Benefits of .TECH domains in personal branding:

The key benefits of any new domain extension are two – availability of your desirable domain name and brandability. Since .TECH is the most suitable and intuitive domain extension for tech professionals such as you, it offers a great opportunity to build a personal brand that is easily recognizable and memorable.

Here’s how .TECH domains help you to choose a name that boosts your personal brand:

  1. Relevant: A .TECH domain extension is unambiguous and is relevant to the technology industry. Catherine J. Reichling uses Catherine.TECH to talk about her love for design research.
  2. Memorable: With higher chances of finding the name of your choice, it is easier for you to craft a smart name that is easy to remember. In fact, you can find a domain name with your first name or first name and last name on .TECH. For example,  technology professional and tech community builder Jessica Rose uses Jessica.TECH as her online identity. Speaking about her domain, Jessica says, “Having a novel, easy to remember and decidedly brandable domain name has made it so much easier to drive traffic to my site and promote my projects.”
  3. Unique: Break stereotypes to pique the interest of people who come across your web address. Speaking of interesting web addresses’, Jeremy Schifeling’s BreakInto.TECH is a website that helps young tech minds to build a career in technology and ‘break into tech’. Pretty cool, right?
  4. Short: A .TECH domain clearly specifies your core competence and so you can pick a short, uncluttered name that clearly establishes your brand with having to include words such as ‘technology solutions or IT’.  Anyone Home Inc’s CTO, Mitch Moody, uses LeadTheWay.TECH as a fitting message to direct people to his LinkedIn page and connect with him.

All you need to do is simply prattle off your new web address to people and be sure that they will surely remember it the next time you interact with them! So, invest in a .TECH domain name that empowers your digital presence.

Girişimler için en iyi SEO araçları ve SEO uygulamaları

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Yazıya başlarken ilk demek istediğim şey şu: Kimseye SEO’yu 10 dakikada okuyabileceğiniz bir yazıda anlatmamız mümkün değil. Zaten başlıbaşına bir uzmanlık olan SEO’da bu yüzden pek çok şirket / ajans uzmanlıkları ile güzel paralar kazanıyorlar. Bu yazıda bulacaklarınız, sitenizede muhtemelen en basit anlamıyla, SEO’ya adım atabileceğiniz uygulamalar olacak.

Öncelikle Google’ın sürekli olarak değiştirdiği algoritması sonucunda varılan nokta şu: Eskisi gibi çakallıklar, SEO’da çok etkili değil. Yani “keyword salatası yapayım, üstte çıkayım” uygulaması artık işlemiyor. Bunun yerine yapmanız gereken, ve ana hedefiniz ziyaretçilerinizi sayfalarınızda en uzun süre tutmak olmalı. Google’ın en önem verdiği metriklerin başında, sayfanıza gelinen anahtar kelime ve bu aramayla alakalı gelen kişinin sayfanızda ne kadar kaldığı. Bunu da yapabilmek için uygulayabileceğiniz en basit yöntem kaliteli içerik ve video (tabii ki bu da kaliteli olmak zorunda).

Artık kaliteli içerik üretmezseniz, sıralamalarda üstte çıkmanız çok mümkün değil. O yüzden ilk önerimiz, derhal (eğer yoksa) bir blog açmanız ve alanınızla ilgili bol bol bilgilendirici, değerli içerik üretmeniz. Bu içerikleri de eğer mümkünse işinizi en iyi bilen kişi olarak siz yazmalısınız. Tabii ki bulacağınız bir freelancer da sizler için iyi içerik üretebilir, fakat sizin yazıya katacağınız değeri, işinizi sizin kadar bilmeyen birisinin katması mümkün değil. Bunun için içerik hazırlarken izleyeceğiniz taktik şu olabilir: Anlatmak istediklerinizi kendiniz taslak olarak yazın, sizin için asıl yayınlanacak yazıyı ise uzman bir yazar hazırlasın.

Yazının devamında bu ilk verdiğimiz ipucu ile ilgili çok bir şey bulamayacaksınız. Sizler için özellikle sitenizin teknik SEO’sunu yapabileceğiniz, size en iyi şekilde yol gösterecek servisleri / uygulamaları bir araya topladık. İşte o araçlar ve kısaca o araçlarla yapabileceğiniz işler.

Google Reyiz

Google PageSpeed Insights

SEO’yu zaten Google abi için yapıyoruz. O yüzden bizi sevmesi gereken yegane kişi de o. Böyle olunca Google’ın en iyi verileri size vereceğinden emin olabilirsiniz. Google’ın PageSpeed Insights servisi, sitenizin ne kadar hızlı açıldığını ölçümleyerek 100 üzerinden bir puan veriyor. Puanınız 100’e ne kadar yakınsa, arama sonuçlarında üstlerde çıkma şansınız o kadar artıyor. İşin güzel yanı Google size sitenizdeki tüm hız problemlerini söylerken, önerdiği bazı çözümlerin de çözülmüş halini indirmenize olanak tanıyor. Örnek olarak optimize edilmiş görseller, küçültülmüş CSS, JS ve HTML dosyaları gibi.

Sayfa hızı konusunda size oldukça detaylı bilgiler vererek sitenizi hızlandırmanıza yardımcı olabilecek bir diğer servis de GTMetrix.

Google Analytics

Siteniz ziyaretçilerinin davranışlarını anlamak için tabii ki Woopra gibi daha gelişmiş servisler kullanabilirsiniz, fakat genel olarak en kullanışlı aracınız Analytics olacak. Sitenize ziyaretçilerin giriş sayfaları, hangi sayfalarda en çok vakit geçirdikleri, hangi aramalarla geldikleri gibi verileri çok başarılı biçimde görebiliyorsunuz. Anlatmaya gerek yok aslında, kesinlikle kullanmanız gereken bir araç.

Google Search Console

Google’ın sitenizi nasıl gördüğü ve nasıl görmesini istediğinizi Search Console üzerinden belirleyebiliyorsunuz. Sitenizdeki sayfaların nasıl indekslendiği, Google botlarının (crawler) sitenizi nasıl gezdiği ve nasıl hatalarla karşılaştığını da yine bu servis üzerinden izleyebilirsiniz. Eğer çok önemli içerikler girerseniz yine özel olarak onları da Search Console üzerinden anında indeksletebilirsiniz.

Google Keyword Planner

Google Keyword Planner aslında Adwords kullanıcılarının reklam verirken el altından eksik etmediği bir araç. Reklam vereceğiniz kelimelerin zorluk seviyesi, en üstte çıkmak için gereken tıklama başına maliyet gibi verileri görebildiğiniz servis. SEO’cular için ise yeni içerikler üretirken ya da sayfalar hazırlarken kullanmaları gereken kelimeleri Google’dan seçebildikleri harika bir servis.

SEO Durum Takibi

MOZ Open Site Explorer

Google’ın daha önce herkese açık olarak yayınladığı PageRank sistemini hatırlarsınız. Artık bulamadığımız bu metrik yerine Moz’un PA (Page Authority) ve DA (DomainAuthority) değerlerini takip ediyoruz. DA değeri sitenizin genel SEO değerini, PA değeri ise spesifik sayfalarınızın değerini gösteriyor. Ne kadar yüksek, o kadar iyi. Bu değerleri yükseltmek için sayfanızdaki teknik iyileştirmeler yanında, dışarıdan da sitenize bağlantılar almanız gerekiyor. Moz Open Site Explorer ile sitenize dışarıdan gelen bağlantıları ve bu bağlantıların ne kadar değerli olduğunu görebiliyorsunuz.

Moz’a benzer değerleri bulabileceğiniz bir diğer servis de SEO Quake. Her iki servisin de tarayıcı eklentileri bulunuyor.

Site Sağlığı

DeepCrawl

Benim en sevdiğim araçların başında DeepCrawl geliyor. Sadece sitenizin URL’ini giriyorsunuz ve tepeden tırnağa tüm web sitenizin analizini başarılı şekilde yapan bir araç DeepCrawl. Sitenizdeki eksik meta descriptionlar, aynı (duplicate) veriler, hatalar gibi pek çok detayı size ilk aşamada ücretsiz biçimde sunan bir araç. Kesinlikle kullanmanızı öneririm.

Screaming Frog SEO Spider

SEO uzmanlarının daha çok önerdiği bir crawler daha. Screaming Frog SEO Spider online bir servis yerine masaüstüne indirebileceğiniz bir yazılım. Belirli sayıda URL’i ücretsiz olarak crawl edebiliyorsunuz, fakat program aslında ücretli. İlk aşamada kullanacağınız crawl sayısı da emin olun yetmeyecek.

Rakip ve Anahtar Kelime Analizi

Ahrefs

Ahrefs temel olarak sizin rakiplerinizi göz önüne alarak, onlarla aranızdaki anahtar kelime mücadelesini gösteren bir araç. Özellikle Adwords ve SEO sizin ana gelir kaynaklarınız ise, Ahrefs kullanmanız kesinlikle gerekiyor. Hangi anahtar kelimede kaçıncı sıradasınız, sizin sektörünüzde hangi anahtar kelimeler rağbet görüyor, rakipleriniz voleyi hangi kelimelerden vuruyor gibi analizleri Ahrefs üzerinde bulabiliyorsunuz.

SEMrush da benzer işlemleri yerine getiren bir araç. Daha detaylı bilgi ve farkları için de servisi web sitesinden inceleyebilirsiniz.

BuzzSumo

Daha önce bahsettiğim “içerik” için de en güzel rehber, BuzzSumo. BuzzSumo genel olarak tüm sosyal kanalları sizin için analiz ederek, sizinle ilgili anahtar kelimelerde en popüler konuların bir raporunu sunuyor. Yani örnek olarak “masa tenisi” ile ilgili bir siteniz varsa, BuzzSumo ile bu kelimelerdeki en anahtar insanların neler yazdığı, sosyal medyalarda en çok hangi içeriklerin paylaşıldığını görüp buna göre içerikler hazırlayabilirsiniz.

WordPress SEO eklentisi

Yoast

WordPress için en önemli SEO eklentiniz (tabii teknik SEO kısmını saymazsak) Yoast olacak. Google’ın nasıl sayfaları, nasıl içerikleri sevdiğini en iyi bilen eklenti olan Yoast, sayfanızın analizini yapıp, hemen WordPress içinden yapmanız gerekenleri söylüyor. Örnek olarak yazdığınız içeriğin odak noktası (yine) “masa tenisi” olsun. Anahtar kelime alanına “masa tenisi” yazdığınızda bu kelimenin sayfanızdaki yoğunluğu, nerelerde kullanmanız gerektiği, yazınızın okunabilirliği ibi pek çok alanda tavsiye alabiliyorsunuz. Yine WordPress üzerinden sayfalarınızın ve gönderilerinizin meta ayarlarını da kolayca yapabiliyorsunuz.

Backlink Almak için Yardımcı Araçlar

HARO

HARO ya da açık haliyle Help A Reporter Out, ABD ve dünya basınına ulaşmanız için en güzel yöntemlerden bir tanesi. Bu sistemde gazeteciler ve haberciler, belirli konularda yardıma ihtiyaçlarını belirtiyorlar ve konunun uzmanı kişiler olan siz de uzmanlığınız dahilinde bu kişiye yardımcı oluyorsunuz. Bu sayede gazeteci de yazısında sizden bahsediyor ve şanslıysanız çok tatlı bir backlink sahibi oluyorsunuz. Sisteme kayıt olduktan sonra e-postanıza düzenli olarak günlük yardım ihtiyaçları geliyor. Tabii biraz çalışmak gerekiyor bunun için, kişisel tecrübem olarak 100 kişiye ulaşmaya çalışıp sadece 4-5 tanesi ile ortak çalışma imkanı buldum. Aldığım backlinkler ise tüm uğraşa değdi.

Pitchbox

Pitchbox ise HARO’nun aksine sizin doğrudan bloggerlara, influencerlara ve tabii ki gazetecilere ulaşmanızı sağlıyor. Kendi alanınızı girdikten sonra, sizin alanınızdaki ilgili insanları sizin için listeliyor.

Takip Edilecek İnsanlar (Marketing & SEO)

 

Aşağıda ismini gördüğünüz insanları sosyal medyalardan ya da web sitelerinden yakalayın, takip edin, dediklerini uygulayın (tabii size faydasını tarttıktan sonra)

Brian Dean

Neil Patel

Barry Schwartz

Rand Fishkin

Jeff Bullas

 

 

How to Prepare for Public Speaking

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No need to say, that for many people it is a real nightmare to speak for public. But it is just a matter of practice. Prepare and visualise all your speech beforehand. Control yourself and transmit positive energy.

1. Know your audience

Keep people interested. Knowing the people you will be talking in front of makes your life easier. You know what language and slang to use, talking to young or more mature audience is very different. Show them that you care, and share their frustrations and problems; maybe you’ve already experienced them in the past; or have a friends you helped.

2. Prepare attention grabber

As a great and interesting speaker you need to grab attention of the public from the beginning. Introduce yourself, people love to hear about successful people, and admire their achievements. Prepare questions to involve the audience. Like, ‘Did you ever..??’ Think about stories and situations from real life. Of course, no need to say, that these stories should match the topic you are speaking about. Be different for people to remember you and story.

3. Decide on Structure

Make it as much simple as possible. What I usually do, is creating a process. Most of my speaking is related to business, so, all you have to do is to visualize the business process. Give details, breakdown, steps one by one. Find good videos on youtube for each section. Ask questions, make the audience brainstorm about the videos. What they liked most? What disliked? Prepare cases, i.e. if you are talking about Value Proposition, create forms, so audience can prepare their own value proposition, and then share.

4. ‘Keyword’ Connection

Prepare points for yourself. I prefer to have a ‘Keyword’ connection with every slide or section. It will make your life much easier. If you prepared a story for a slide, link it with the secret word to remind you about the details.

5. Visuals

‘More visuals, less words’ I would say. People remember what you communicate 79% more efficient if it’s a visual or a photo. Don’t be afraid to use cartoons or funny pictures. You sometimes need some fresh air especially when it comes to business and education.

6. Communicate Energy

Smiling is important. If you can, meet people before the session, shake hands, introduce yourself. Make people feel the personal connection with you. Look at the audience while you are talking, because you are addressing them. Try to be calm, make your voice transmit confidence and professionalism. People should feel your enthusiasm and positiveness.

How to write great blogs: Capture Attention & Importance of Research

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Click here for third part of “How to write great blog”: How to choose right images

After you get people to click your content with an interesting subject, great written title and an amazing image, people still may tend to not read your content. OK, they have read your title and excerpt but the next step is to catch them in your first paragraph. SEOwise, one of the most important things about your content is the answer to those 2 questions: From which search did the visitor arrived on o your page and how long did they stay on your page. There are also a few tricks here.

If you are writing a blog, it is personal. If you are writing about something technical, it is still personal. If you are writing for a company, don’t worry it is still personal. People click that link to get information, but also they click the link for you or your company. Give them what they want, or make them feel like they want what you wrote.

For example, If you are writing about wearable technology, At first paragraph tell people about an experience you had about that specific subject, or something related to that subject that you encountered. Bond with your visitors. Tell them about a mistake you did or tell them about your experience and why they need to continue reading because of your past experience. It is always easier to grab someone’s attention if you are being modest and tell about your f*ck up about a subject.

With your past experience or something personal that you will share with your visitors, tell them what you are writing about, plain and simple. Tell them after reading this article what they will gain. If they do not feel like getting any benefit from reading your content, they will probably close that tab and move back to what they are doing.

Assuming that you chose the right subject, they are already interested in what you wrote. The only step left is to get their attention in the first paragraph.

Importance of Resarch and (Meaningful) Numbers

People love to learn new things (well, most people). I, for example, love watching documentaries. About history, about universe or the ones like “How it’s made”. I love learning some things that I have never heard before. In your content, if you give people information that they are interested, they will be leaving your page happy. And believe me, they will come back.

You have Google, you have Wikipedia and all of earth’s information is inside your monitor if you dare to search. If you are writing about wearable technology, give your readers some info about like: what does “wearable technology” mean? How did it started? What is the first prototype of that specific thing you are writing about? These are just examples, be creative and give people information that they probably did not hear before.

As I said for title, numbers are attractive for people. Meaningful statistics are always something to remember after you read an article. Search for related research papers while writing your content. You might find very interesting stuff there. And you probably won’t even need to do an extensive search: Wikipedia usually has great statistics.

Make your content interesting for people who you already acquired with your perfect title. Statistics, research and even some fun information.

How To Write Great Blogs

How to write great blogs: How to choose right images

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Click here for second part of “How to write great blog”: Choosing the right title

Choosing the featured image in your content is one of the keys to get people to read it. It might be the slight difference between getting ignored on social media feed or getting a click-through. Think about your content, posted on social media, or somehow getting seen on Google Search results at AMP. Or this even applies for YouTube content you create.

Good thumbnail can make a big difference in your results.

People > Objects

People look for people on the internet; that’s rule #1. What I mean by that is people tend to click on images of other people. This is not an assumption of mine: thankfully, there are people on the internet who research these kind of things. So, rather than using a thumbnail image including just a wearable technology device, pick one with people in it. Someone holding or wearing a smartwatch is much more attractive than clear smartwatch photo with white background.

If you expect people to click your content on your website for example, you can create little tricks. I was working for a tech-news website and I found a way to watermark my images while giving people info about content and I didn’t use any website logo or traditional watermark for it. I put an orange rectangle on every image and wrote a few words describing content on it. That worked perfectly. Even if people stole my content from website, they usually used my image with that watermark on it. Also visitors click-through-rate from our main page slider improved significantly.

Find optimum image density in content by testing variations

After choosing the right featured image that will sell your content, you also need to use a few more inside the content. If you just use one image in your content, people will eventually get lost or bored in your content after reading a few paragraphs.

When I was reading Dan Brown’s famous novel Da Vinci Code, I did a lot of research about the paintings, sculptures etc. By doing this i felt like i was living that adventure. And while watching the movie I felt like I’ve been to all those places mentioned and I saw each and every art mentioned in the book. This also applies while reading a content, but if you don’t have hardcore fans yet, you need to give them that research on a plate. If you mention a wearable technology device, you also need to give people an idea what it looks like.

While choosing in-content images for your article, you dont have to choose images with people in it, but still that is better than using still images with white background and just an item in it. Try to find images with action in it, try to give people the idea what that is good for. Especially if you are writing about a new “thing” that most people have no idea about, use as much images as you can. Make them understand what you are talking about.

Captions are vital

After you place your images inside the content, write a few sentences about them under the image. Those little explanations are called “captions”. So even if some people do not read your content but wants to have an idea what you are talking about, they might just read those sentences. And maybe after that they might be more interested in your content.

Images are key to preparing a readable content.

Click here for fourth part of “How to write great blog”: Capture Attention & Importance of Research

 How To Write Great Blogs

Eventbrite’de etkinlik nasıl oluşturulur?

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Etkinlikler için en çok kullandığımız ve duyuru açısından bize en faydalı olan platformlardan birisi Eventbrite. Peki, bu platformda etkinlik linki nasıl oluşturuluyor ve biz bu linkleri oluştururken nelere dikkat etmeliyiz?

1. Hesap Oluştur

İlk önce etkinlik oluşturabilmek için bir hesaba ihtiyacın var. Sağ üstte bulunan “Sign in” kısmına tıklayarak çok kısa bir sürede kayıt olup kendi adına ya da şirket hesabın adına bir üyelik oluşturabilirsin.

2. Üyelik Paketini Seç

Üye olduktan sonra bu sefer sağ üst köşede isminin yanında yer alan “Create Events” butonuna tıklayarak Eventbrite’ın seni yönlendireceği üyelik paketleri sayfasına geçebilirsin.

Eventbrite’ın Essentials, Professionals ve Premium olarak üç çeşidi bulunuyor. Bunlardan sana en uygununu seçip kullanmaya başlayabilirsin. Eğer daha sonradan seçtiğin paketi değiştirmek istersen de sayfanın en altında yer alan “Use Eventbrite” kısmında Pricing’e tıklayarak seçimini değiştirebilirsin.

3. Etkinlik Detaylarını Doldur

Üyelik paketini seçtikten sonra Eventbrite seni aşağıda yer alan Create An Event sayfasına yönlendirecektir. Eğer yönlendirmezse de isminin yanında yer alan Create Event’e tıklayarak bu sayfaya kendin ulaşabilirsin.

İlk aşamada yapman gereken etkinliğinin ismini, mekanını, tarih ve saatini sayfaya eklemek. Etkinlik ismini seçerken çok uzun olmamasına dikkat edersen, genel sayfada etkinliğinin adı eksiksiz şekilde görünecektir. Ayrıca çok uzun bir etkinlik ismi insanlar tarafından hem karmaşık algılanacak hem de çok ilgi çekici olmayacaktır.

Etkinliğine ya da şirketine ait 10 MB’ı aşmayan bir görsel ekleyebilirsin. Sade bir görsel tercih etmen insanların açıklama kısmına daha çok odaklanmasını sağlayacaktır.

Etkinlik açıklamasında etkinliğin neler içerdiğini ve eğer varsa ajandasını ekleyebilirsin. Kısa, öz ve etkinliğinle ilgili doğru bilgileri verdiğinden mutlaka emin olmalısın!

Açıklama kısmının hemen altında yer alan iki kısma da Organizasyonunun/şirketinin adını ve ne yaptığıyla ilgili kısa bir açıklama yapabilirsin. Şirketinin Facebook, Twitter linkini de ekleyebilirsin.

4. Bilet Oluşturma

Üstteki görselde de gördüğün Create Tickets kısmından hangi çeşit bilet oluşturmak istiyorsan onu seçmelisin. Aynı anda farklı çeşit biletler de tanımlayabilirsin etkinliğin için.

Toplam kaç bilet vereceğini, ücretini yazman ve biletini de isimlendirmen gerekecek. Ayarlar kısmına tıklayınca karşına daha detaylı bir düzenleme yapabiliyor olacaksın. Etkinlik açıklamasını, etkinliğe hangi kanaldan katılım sağlanabileceğini, tarihini ve tek seferde maximum kaç kişiye kadar izin vereceğini buradan oluşturabilirsin.

Burada dikkat etmen gereken nokta etkinlik biletlerinin ne zaman satışa çıkacağını ve biteceğini etkinlik tarihine göre ayarlaman gerektiği.

Son kısma geldiğinde de etkinliğin nerelerde listeleneceğini seçebilirsin. Public Page seçimi etkinliğin herkes tarafından görüntülenebilmesini sağlar. Private Page ise sadece senin sınırlandırdığın kişilerin etkinliği görüntüleyebilmesini sağlayacaktır. Etkinlik tipi ve konusunu da seçtikten sonra bu kısmı da tamamlamış olacaksın.

5. Tamamla, Paylaş!

Artık tüm bunları yaptıktan sonra geriye çok az şey kalıyor! Her şeyi kontrol edip etkinliğini aktif hale getirmek. Sayfanın en üstünde yer alan Preview kısmından etkinliğinin ön izlemesini inceleyip, hem tasarımda hem de içerikte beğenmediğin yerler varsa değiştirebilirsin.

Eğer her şey tamamsa Make Your Event Live’a tıklayarak etkinliğini paylaşmaya hazır bir hale getirebilirsin. Unutma istediğin zaman etkinlik sayfasına girip Unpublish diyerek etkinliği inaktif yapabilirsin. Ayrıca etkinlik aktifken bazı düzenlemeler de yapabiliyor olacaksın. Fakat herkese aynı bilgiyi verebilmek açısından tüm hazırlıkları önceden tamamlamış olmak daha iyi.

Tebrikler, artık insanları etkinliğine davet etmeye hazırsın!

How to write great blogs: How to get attention with the title

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Click here for first part of “How to write great blogs”: How to choose subject

When you create any kind of content, the most common way to get people to read or watch is to write an engaging title and choosing the right image for your content. For example in social media, your followers or people you are relatively related can only see the title of the content, thumbnail image, and a short excerpt. We can say that your greatest chance to get views and attention for your content may be the time (probably just a few seconds) between those posts above and below.

There are a few tricks that call for attention easily and the best thing is that when you create your content according to your well-thought title and image, you will get people to read your content while avoiding to creating a clickbait impression.

If you clickbait people to your content and can not answer their expectations, you will not get a second visit from that visitor. Fool me once, shame on you. Fool me twice… Rather than writing a wrong title to get people to your content, write an engaging title that your audience may be interested in and then shape your content.

There are some keywords that you may focus on easy attention. As we talked about wearable technology in earlier post, I will use that as an example. People read content that adds value to them or teaches them something they don’t know about. “How to choose the right wearable technology device” is a good title that engages people who are interested in buying these new “things”. The real keywords here are “how to”. People get the message that there are new, clear directions to learn something new in that content.

Another formula to write a title is to include numbers. “8 genius wearable technologies” is a great title to get attention. When I was working in PC World Turkey magazine, our main focus in cover was the number. Years have passed, and nothing has changed in that concept. You can still see most of magazines with a title including a number (or count) in their cover. The main cover topic was usually something with a number in the title like “10 software to make your everyday life easier” or “7 MSN Messenger tricks you should know”. (Yeah, there was a thing called MSN Messenger when I was working for PC World.) And the thing is, our issues with a number of the main title sold more than the ones with a normal title. You can still see the effects of that strategy in websites such az Buzzfeed, or ListeList and Onedio in Turkey.

You cant write your title always with a formula to use “how-to” or numbers. Where those two are not applicable or you have written so many articles recently with that formula, you need to be more creative. But keep in mind, it is not always about getting clicks to your content. It is about getting “right” clicks. So, please don’t be that clickbait guy in major news websites. And don’t be afraid to write keypoint of the article in title, if needed.

Click here for third part of “How to write great blog”: How to choose right images

How To Write Great Blogs