Startup Spotlight #24: VisitorLAB

According to the “Digital in 2019” report published by We Are Social and Hootsuite on January 31, 2019, there are…


According to the “Digital in 2019” report published by We Are Social and Hootsuite on January 31, 2019, there are approximately 4.38 billion Internet users worldwide which represent 56% of the world’s population. When we compare this rate with internet usage in 2000 which is just %5 of the world’s population, we see that internet usage has increased with incredible acceleration. Considering that a significant number of people will be involved in the digital world in the near future, it is possible to say that great opportunities and risks await businesses. At this point, website visitors and their behaviors have great importance for businesses.

How do your potential customers interact with you?
Which channel you should prefer to engage your potential customers?
How can you improve the customer experience?

Such questions bring along many complex data that need to be analyzed. Web analytics applications provide a solution to this problem. VisitorLab, using machine learning technology, helps businesses to get meaningful data from visitors’ behaviors.

What is your first name?

Eylem Çilem

 

Welcome, Eylem! What is your surname?

Koluaçık

 

What is the name of your startup?

VisitorLAB

 

What is the website address of VisitorLAB?

https://www.visitorlab.com

 

Where is your startup based?

Turkey

 

What are your targeted verticals for your startup?

Machine Learning / AI, Enterprise SaaS, Other_ web analytics

 

Tell us what your startup does.

For website owners who need to understand their visitor better, VisitorLAB provides insights to improve site performance by visualizing the behavior of visitors on your website, processing the data obtained with the support of machine learning. It’s an empowerment tool to create the best customer experience.

 

Tell us about your team.

We are 4 co-founders and we have been working together for more than 3 years. VisitorLAB is our third project. Our two co-founders have experience more +15 years of as developer and digital agency background. Every member of our team has worked for a startup before.

 

When and why did you found your startup?

VisitorLAB founded the beginning of 2019. We realize people having trouble to understand the needs and activities of visitors on their website. They use some analytics tools but they also getting lost tons of numerical data. At the end, they spend the website development budget based on guesses and couldn’t get enough conversion. Those were also our problems for our own website. Therefore we decided to developed VisitorLAB.

 

What are your key and unique features?

Our unique machine learning algorithm developed by us is one of our key features. Because we won’t collect the only data like our competitors we will also analyze them with machine learning and provide real users behavioral patterns. So our clients won’t get lost in all the data. Also, we are offering an on-premise setup option.

 

What is your growth like?

We are in beta now and reach 200 early adopters.

 

Tell us about the numbers that matter to you.

200 early adopters in 6 months

 

What are your plans for next year and the next 5 years?

VisitorLAB has a global vision so we want to move it to the international market.

 

Did you receive any investments?

No, Tell us 3 startups that excite you, and why?
Userguiding

 


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"Startup Spotlight #24: VisitorLAB" written by Hackquarters Team on 10 November 2019 and updated on 20 November 2019