Startup Spotlight #22: Uservision

Ads that appear on the internet can sometimes scare us. We worry about the security of our personal data. However,…

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by Hackquarters Team 25 October 2019

Ads that appear on the internet can sometimes scare us. We worry about the security of our personal data. However, it is not about the theft of personal data or being wiretapped. It’s all about predicting our behavior. These scary marketing practices are becoming more and more accurate. Although this is a bit annoying, it is very important for us to have access to the right product at the right time.

However, the determination of the target audience is still very challenging for many companies. This is because the right data about your potential customers is not available and it is difficult to analyze. Throughout history, many research companies are incorporated to solve these problems. The key feature of UserVision is that UserVision uses biometrics data of consumers. User.vision, using many methods to reach the right user, also uses the publicly available information of consumers on the Internet. UserVision provides companies to take more action with accurate consumer insights.

What is your first name?

Batukhan

 

Welcome, Ahmet Ogulcan! What is your surname?

Taluy

 

Can you type your email?

[email protected]

 

What is the name of your startup?

Uservision

 

What is the website address of Uservision?

https://www.user.vision/

 

Where is your startup based?

Turkey

 

What are your targeted verticals for your startup?

Machine Learning / AI, Enterprise SaaS, Other_ Market Research

 

Tell us what your startup does.

Uservision helps brands to empathize with customers. We provide a platform where brands could quickly reach their target audience and get explicit, subconscious and implicit insights leveraging AI. Where google analytics provide analytics at a dashboard, we provide the voice of the consumer.

 

Tell us about your team.

Our start-up consists of 2 founders and 6 employees. Batukhan incepted Uservision 4 years ago and pivoted the business many times to find the best product-market fit. A year ago, he has stumbled upon his former partner and close friend Kağan and he started as CTO at Uservision. We also have a lead full-stack developer, 2 researchers (an anthropologist and a UX researcher), 2 marketing person and a MENA sales manager on our team.

 

When and why did you found your startup?

After 4 years of consulting fortune 500 companies, the founder realized their needs are fairly similar the process could be streamlined. Making more than 700 customer interviews, we have validated not just the need, but also the product-market fit and the appropriate business model.

 

What are your key and unique features?

Hitherto, none of the research companies using AI could put biometrics in use in a way it actually increases ROI, yet we have developed a way to make it actually work.

Batukhan has created a new qualitative research methodology, which has been published on Greenbook and Uservision enables this research methodology.

 

What is your growth like?

2x YOY

 

Tell us about the numbers that matter to you.

Number of customers, revenue, unit cost

 

What are your plans for next year and the next 5 years?

We aim to scale to Europe, Middle East and Africa

 

Did you receive any investments?

No.

 

Tell us 3 startups that excite you, and why?

iltema – huge opportunity, great technology
Beyond Meat – MEAT!!
Kernel – brain-machine interface is the future

 


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