We published our first startup last week, on Startup Spotlight, with Minorpreneurs. As the first one was like a trial with one of the startups from Hackquarters family, we are happy to receive applications from different parts of the world.
This week, our guest startup is from Lithuania! You can find more about Attention Insight with their own words below.
You can always apply for Startup Spotlight from this link. We will also include you into our network and you will be notified about our upcoming events, calls for programs and get exclusive invites.
What is the name of your startup?
What is the website address of Attention Insight?
Where is your startup based?
What are your targeted verticals for your startup?
Machine Learning, AI, Marketing, Advertising
Tell us what your startup does.
Attention Insight – AI platform for consumer visual engagement monitoring. With it, marketers can implement hassle-free A/B tests and know what users see on their website.
Tell us about your team.
We have two talented marketers who run their own agency, two deep tech developers with a background in biophysics and AI.
When and why did you found your startup?
I was working in digital communication agency and started to look for metrics for attention monitoring that go beyond click-through rates. Then I started working with Eyetracking and met Our CTO Ieva, she came up with a method for eye tracking studies automation and we started building Attention Insight.
What are your key and unique features?
Our system can provide eye tracking study results in minutes. Technology can be adapted to other medium testing methods.
What is your growth like?
We’re in closed Beta working with media players from Germany and Finland
Tell us about the numbers that matter to you.
The average Eyetracking study takes 2-4 weeks to implement we optimized it to 2 minutes. Every person in Germany consumes more than 10h media a day, yet our attention span is shorter than a goldfish, marketers need attention metrics that go beyond click-through rate.
What are your plans for next year
Attention Insight will become a standard in how consumer attention is measured.
Did you receive any investments?
Yes, pre-seed of 250k.
Tell us 3 startups that excite you, and why?
Magic Leap – they’re bringing AR into everyday lives have great tech team and user-centric approach.