Startup Spotlight #17: KATALOQ

September 13, 2019

Even the corporate companies with proper bases, from time to time, may struggle to find the right content to present themselves or a place to organise an event. On the other side, numerous content providers complain about how hard to find a company that values the work they put forth. And believe us, there are also many spots which is waiting for to get occupied by their suitors. So, why dont we just get them together like they mean to be?

The KATALOQ platform has recently founded by a group of people who are genuinely experienced with corporate trainings and events to answer that question. They know what corporates actually in need of, and likewise, they are aware of the fact that being heard is a necessity for content providers. And obviously, it’s not about just getting those two sides together. It has to be a good match, so the work which needs to be done turns out well for both sides. To ensure that compatibility, their Advanced Filtering and Search feature allows corporate companies to find the content provider that suits them easily and quickly. So, put your concerns behind and let KATALOQ establish a healthy work environment for you.

What is the name of your startup?

KATALOQ

What is the website address of KATALOQ?

https://kataloq.co

Where is your startup based?

Turkey

What are your targeted verticals for your startup?

Machine Learning / AI, Enterprise SaaS, Other_ Marketplace

Tell us what your startup does.

KATALOQ is a platform for corporate companies where they can discover content providers, speakers, instructors and places for their event and training needs.

Tell us about your team.

We are a quite small yet diverse team with a strong background in corporate trainings and events. Our founders also founded successful companies such as Tezgahçılar and Kolektif House in the past.

When and why did you found your startup?

We have been talking and a bit complaining about the issues and the inefficiency in events and training industry for a while. Corporate companies were spending days just to find a content provider that meets their needs. On the other hand, content providers were spending lots of money on advertisements to reach corporate companies. We have always believed that there should have been a better way. With this goal in our mind, we have started developing KATALOQ in May 2019 and released our MVP at the end of July 2019.

What are your key and unique features?

Advanced Filtering and Search: Corporate companies can easily find and discover providers that meet their needs in seconds.
Analytics and Insights: We provide analytics data and useful insights to content providers to improve their businesses.
Promoted Listings: Content providers can promote their listings to reach more potential customers.
Lead Generation: Content providers can easily generate quality leads through their listings.
Quote Requests: Corporate companies can get quotes easily and fast based on the brief they provide.

What is your growth like?

We launched our private beta in July 22nd and public beta in September 4th. So far, we have acquired more than 50 corporate companies and more than 100 content providers. Content providers have listed more than 250 listings.

Tell us about the numbers that matter to you.

In Turkey, corporate companies spend more than 2.5 million Turkish Liras in average every year. That sums up to a whopping 3 billion market. There are also more than 100000 content and place providers that want to take a share from this pie. And we mainly target these providers.

What are your plans for next year and the next 5 years?

Our biggest goal is to make a breakthrough in this industry. We want to increase efficiency, decrease marketing costs and make our customers' lives easier. Our plans for next year is to dominate Turkish market and for the next 5 years we hopefully want to expand to different parts of the world.